Sell on Facebook

You can automatically upload and sync your StoreFront catalog to the mobile-friendly Shop section on your Facebook business page. The Facebook Shop can be viewed on a desktop, mobile as well as the Facebook app. All products or orders are managed from Store Menu. With Facebook shop installed you can further drive sales with dynamic advertising, remarketing or use shoppable posts on Instagram.


Starting April 24, 2024, Meta will no longer allow businesses based in the U.S. to sell directly on Facebook and Instagram without enabling the checkout feature on these platforms (e.g. stores using their own website for checkout). Features associated with these stores will also be unavailable. For more information, see the FAQ section in this article.

For Facebook's full announcement, see Changes to Shops: US.

Connect your StoreFront to Facebook

To start selling your StoreFront products on Facebook, you need to meet a few requirements:

After confirming these requirements, connect your store to Facebook in the Store Menu.


If you already have an active Shop section on your Facebook page, StoreFront will override the existing products.

  1. Go to the Store Menu, click Sales Channels, and then click Sell on Facebook.
  2. Click Connect Facebook page, and select the Facebook business page where you want to sell your products.
  3. Click Save.
  4. You can only connect your StoreFront to one Facebook Business page. Multiple StoreFront accounts require independent Facebook pages and vice versa—you need a separate StoreFront account for each Facebook page.
  5. Accept the Facebook Merchant Commerce Terms.

All enabled products will sync to a new Facebook tab. Once products are uploaded, you need to wait for Facebook to review your store before you can start selling and advertising. See the review status under the Pending review tab. Although products may appear on the Shop section before Facebook has verified your information, customers will not be able to see your products until the setup process is complete.

If your store is rejected:

  1. Ensure your products comply.
  2. Appeal this decision.

Sync and Update Products

Once you have uploaded your products to your Facebook business page, StoreFront automatically syncs your catalog every 12 hours to ensure that your pricing and inventory are always up-to-date.

When you make changes to product details in your Store Menu (for example, image, title, or price), those products are automatically updated on your Facebook page after the next synchronization.

To update your products immediately and re-sync manually:

  1. Go to the Store Menu, click All Sales Channels, and then click Sell on Facebook.
  2. Click Sync Products.

List Products and Collections on Facebook

Product listings on Facebook have several specific characteristic. The following explains the process on StoreFront.


  • Products marked as Enabled in your StoreFront automatically show up in your Facebook Shop page.
  • Products marked as Enabled that are assigned to a disabled category will not show up in your Facebook Shop page.
  • Products marked as Disabled will not show up in your Facebook Shop page.
  • Products marked Enabled that are featured on the StoreFront page will be uploaded to the Featured products section on Facebook.

Facebook allows up to 20 images per product, so StoreFront uploads the first 20 images from the item's gallery.


  • Products on Facebook Shop are organized into collections, which are similar to StoreFrontcategories. Collections are top-level only (that is, products from your sub-categories are grouped under the top-level collection in your Facebook Shop).
  • A collection is automatically created for each of your top-level categories in StoreFront when you connect your store.
  • New custom collections cannot be created, and existing collections cannot be edited on Facebook.
  • To control the visibility of each collection, and sort the products that appear in them, make necessary changes to products in your Store Menu.

You can use the catalog from your Facebook Shop to set up targeted ads within Facebook.

Facebook Shop Checkout Process

When a customer wants to purchase something in your Facebook Shop, they are taken to the online store on your site for checkout. Facebook Shops do not have a shopping cart, so customers can only buy one product at a time.

Customers automatically receive confirmation emails about their orders from your store. To see their orders, go to the Store Menu, click My Sales, and then click Orders.

Process Orders from Facebook

To see orders generated from Facebook, go to the Store Menu, click My Sales, and then click Orders. Facebook orders do not have any labels that indicate their reference source.

When someone places a new order in your Facebook Shop, you will receive an email or push-notification in the StoreFront mobile app for iOS or Android. For more information, see Download the StoreFront Mobile App.

Disconnect or Hide Facebook Shop

If you want to stop selling on Facebook, you can disconnect your store and remove the Shop tab from your Facebook business page.

To hide the Shop tab on your Facebook business page:

  1. In Facebook, go to Settings, and click Templates and Tabs.
  2. Next to the Shop tab, click Settings.
  3. Move the toggle to Off.

Your Facebook shop will no longer be available in the page menu, but you are still able to tag your products on Instagram. To unhide the Shop tab, click Add tab at the bottom of the page.

To completely remove the Shop and disconnect it from StoreFront:

  1. Go to the Store Menu, click All Sales Channels, and then click Sell on Facebook.
  2. Click the Status drop-down, and select Disconnect.

Disconnecting your Facebook account from StoreFront will clear your Facebook shop settings and remove your catalog. Any product you create in StoreFront will no longer sync with Facebook. You can always reconnect the channel in the future.


If you track Facebook Pixel data or have Instagram product tagging associated with your catalog, disconnecting/reconnecting the Facebook shop could cause loss of data.