According to the Baymard Institute research, about 70% of online customers add products to cart, but leave without buying anything. You can avoid losing this profit by using the Abandoned Cart Recovery feature. It allows to return every third customer who did not finish the ordering process and so grow your profit.
Merchants who send abandoned carts recovery emails return over 20% of customers who added products to cart, but did not buy anything.
For example, 500 customers came to your store, 100 of them added products to cart, but only 10 placed orders. Automatic cart recovery emails are sent to the remaining 90 customers, 20% of them return to the store and place orders, which means you received 18 more orders. So, when you use cart recovery emails, you get 28 orders instead of just 10.
The best thing is that you can enable automatic recovery emails and nothing else to receive more sales. You do not have to spend more time on managing the store, while your profit is growing.
Abandoned cart recovery is a tool used by all successful online stores. Get to the next level of managing your business by enabling this function.
To make the recovery emails work even better add a discount coupon to the message.
View Abandoned Carts
Abandoned carts are automatically tracked and listed in Control Panel → My Sales → Abandoned Carts.
Each incomplete order contains the customer’s contact details provided on checkout and shows which shipping and payment options were chosen as well as what items were added to the bag.
Send Cart Recovery Emails
Recovery emails sent automatically are a simple but powerful tactic that can skyrocket your sales. Once you turn them on, they will start reminding people that there are products they are interested in, and more of them will finish their purchases.
To enable automatic recovery emails:
- Go to the store Control Panel.
- Click My Sales, and then click Abandoned Carts
- Enable the toggle.
After the automatic recovery emails are enabled for the first time, a reminder email is sent to all potential customers who abandoned their carts during the last 14 days.
From then on, recovery emails are sent for each abandoned cart 2 hours after it is listed in the Control Panel. When the email has been sent, you will see a notice in the abandoned cart details.
Send Recovery Emails Manually
You can encourage a customer to complete their orders by sending an email with a link to their abandoned cart so that they can quickly and easily complete their checkout if they choose.
To manually send a recovery email:
- Go to the store Control Panel,
- Click My Sales, and then click Abandoned Carts.
- Find the order that you want to recover and click Send email.
- Review the email contents and edit the message to say exactly what you would like.
- To change the email template, click the blue link or open the Abandoned Cart Recovery template (Control Panel → Settings → Mail page).
Receive Abandoned Cart Reminders
Interactive reminders about abandoned carts are sent to Gmail users that intended to make a purchase in your store. This uses AMP technology to dynamically show the detailed information about the products and to allow your prospects to zoom in product images right in the mailbox.
In other mail clients the static version of the abandoned cart notification is shown. It includes the main product image, product name, its price and information about stock.
From abandoned cart reminders, your potential customers can click Product Details and re-visit the product details page. If they click Complete Your Purchase in reminder email, they will be taken to the shopping cart in your store and will be able to complete the purchase.