Set Up Discounts

Discounts, coupons, promo campaigns, sale prices— sooner or later every merchant has to deal with them in order to attract more customers to the store, boost sales or dispose of some slow moving items.

Sale Prices

With the help of the Sale price (or Compare to price) feature you can show that the current product price is discounted, compared to the earlier price.

Once you add a Compare to price for an item, the discount amount is automatically calculated and the discount label appears next to the product price.

This feature is especially useful if you want to offer discounted prices just for several individual items.


You can set percent (X% off) or absolute value ($X off) discounts that depend on order subtotal, the group to which a customer belongs, or a combination of the two (a subtotal amount and a customer group).

Discounts based on order subtotal can stimulate customers to spend more. Discounts based on customer groups can be used as a reward program for your loyal customers.

To add a discount:

  1. Go to the Store Menu, click Marketing, and then click Discounts.
  2. Once the discount is set up, it will be automatically calculated in the Shopping Cart during the checkout.

Before adding discounts for customer groups, you need to set up the groups.

  1. Go to the Store Menu, click My Sales, and then click Customer Groups.
  2. To add customer profiles to the groups, go to the Store Menu, click My Sales, and then click Customers.

Bulk Discount Pricing

To stimulate customers to buy more items in one order or dispose of some slow moving inventory, you can introduce discounts based on the quantity of items purchased.

Once this discount is set up, automatic notices for customers, suggesting to add more items to cart to get a discount, display.

Discount Coupons

A discount coupon code is a secret code which a customer can use to get a discount when making a purchase.

Discount coupons are very flexible and can be used for free shipping offers, percent, and absolute discounts. You can limit them to certain products, categories, and number of uses.

Inform Customers About Special Offers

The effectiveness of your promotions depends heavily on the customer awareness: the more people know about the special offers running in your store, the more sales you can expect.

You can promote your hot deals inside your online store, on your site, in your blog, your social page or send out promo newsletters. Use as many channels as you can to spread the word among your potential customers and your promo campaigns will not go unnoticed.