Facebook Shop FAQs

Why do I see a lot of duplicate products in my Facebook Shop?

Most likely, your products have variations with unique SKUs that Facebook treats as individual items. Only store admins can see these duplicated products. If you browse your Facebook Shop in an incognito mode browser, products will show up in a standard way—with options.

To solve this issue, try re-syncing your StoreFront catalog with Facebook.

Why are some of my product categories missing in Facebook Shop?

Enabled products that are assigned to the subcategory of the second level (including its subcategories) will be grouped into a separate collection on Facebook.

For example, you have two subcategories of the second level (Kids t-shirts and Adult t-shirts) that belong to the root category called t-shirts. You will have two collections in your Facebook Shop—T-shirts/Kids T-shirts and T-shirts/Adult T-shirts.

In the case the Kids T-shirts subcategory has child subcategories (for example, different designs or styles), the products from the child subcategories will be grouped under the same collection (T-shirts/Kid T-shirts) on Facebook.

Why do some of my products in Facebook Shop not have options?

Product variations (for example, size and color variants) will be uploaded to the Facebook Shop with corresponding selections. Products that have a variation that reads "any choice" will be uploaded without variations.

To manage the product variations, go to the Store Menu, click Catalog, and then click Products. Open the product in editing mode and switch to the Options tab.

For more information, see Create Variations.

Can I hide certain products and categories from my Facebook Shop?

You cannot choose which products or categories you want to sync with Facebook. All enabled products from your StoreFront catalog will be uploaded to the Facebook Shop.

Can shoppers on Facebook checkout with multiple products?

No. Facebook Shop does not have a shopping cart to hold multiple products. However, the quantity of a single product can be adjusted.

Do hidden categories/products in hidden categories export/sync?

No. Products that are in hidden categories, and the hidden categories themselves will not export/sync.

Can I tag my Facebook Shop products in my Instagram photos?

Yes. For more information, see Sell on Instagram (Third Party Store).

Facebook has rejected my products. What should I do?

All accounts, pages, and products associated with the Facebook sales channel are subject to approval by Facebook. Please refer to Facebook Guidelines for listing products to make sure that your items comply with them. If Facebook rejects a product by mistake, you can appeal this decision.

Why is my Facebook page missing in the drop-down menu in StoreFront when i click Connect to Facebook?

Firstly, ensure your Facebook page is published and you carry an admin role on it.

If that does not help, you may need to provide StoreFront with a permission to manage your Facebook business page.

  1. Open your Facebook profile, and go to Settings, and click Business Integrations.
  2. Click the StoreFront icon.
  3. Check whether the missing page is available under Manage your pages.
  4. If the page is not there, return to the previous page and remove the StoreFront integration.
  5. To reconnect Facebook, go to the Store Menu, click All Sales Channels, and click Sell on Facebook.

How do I move the Shop tab on my Facebook page?

To rearrange the Shop tab in the Facebook menu:

  1. On your Facebook business page, go to Settings, and click Edit page in the top right corner.
  2. Drag-and-drop the Shop tab where you prefer on the list of other tabs.

How can I display the Shop on the Home tab of my Facebook page?

Displaying the Shop on the Home tab is controlled by an algorithm by Facebook. Users cannot control this. You may see the Shop on the Home tab, however, your page visitors cannot see it there.

The Shop section may be displayed on the Home tab of the pages that do not have any other activity in terms of media or posts.


You can share products on your Facebook Timeline to reach out to people who are already following you and encourage them to visit your Shop and browse your products.