Basic Reports and Sales Stats (Store) – MyWebsite Help

To manage your online store effectively, you need to know what is going on. Where your customers come from, how much money they spend, what products they buy, and how your special offers perform. To get these data insights, Store provides several reports.

Reports and Sales Stats in the store control panel

You can get the most important metrics for your Store including the number of visitors, orders, revenue and conversion rates in the store control panel > Reports page.

To see the reports:

Go to the store control panel, and click Reports.
Click Install Now.
After you install the app, the Reports and Analytics page will show basic metrics. To see this page in the store control panel, click Reports, and then click Stats.
Select a period of time to research and mark which information you want to include in your stats, such as top selling products, revenue per order, and source of traffic.

Available Reports

Following are the available reports:

Visitors Data

You can get an overview of your store audience on the Reports > Visitors page in your store admin. Understanding how often people visit your store and whether they tend to come back may help with improving your site design and refining your marketing tactics to attract more visitors.

Metric	Description
Total visitors*	How many people have visited your website over a specified time period.
Total visits*	Visit refers to every person who opened your site in the reporting period. If one person visits your site 5 times, it'll count as 5 visits.
Visit duration	An average time of browsing your site, in minutes.
Visits per visitor	An average number of visits per one person.
Viewed pages	An average number of site pages viewed per visit.
Bounce rate	Percent of short visits. For example, when someone opens a site page and closes it right away.
New vs. returning visitors	Compares the number of people who've visited your site in the past and come back (returned) and those who are seeing it for the first time (new). In case someone opens your store from their browser, and then from their phone (or another browser), it counts as two unique visits.
Visitors by device	Compares how many people open your site from desktop and from mobile.

*When you open your site, your store counts it as a visit.

Conversion Data

On the Reports > Conversion page, you can learn how many visitors become your customers, whether people tend to repeat orders in your store, and what device they usually use to place an order. That data may help with recognizing potential friction points in the purchasing process. You can compare the data with other analytics to find growth opportunities for your business.

Metric	Description
Visitors to customers	Percent of visitors that placed orders in your store over a specified time period.
New visitors to orders	How many new visitors have placed orders in your store.
Returning visitors to orders	How many returning visitors have placed orders in your store.
Visitor with orders to repeat orders	How many customers (who had made at least 1 purchase in your store) placed orders during the specified period.
Mobile visitors to orders	How many people placed orders from their mobile phone.
Desktop visitors to orders	How many people placed orders from the desktop.

Orders Data

On the Reports > Orders page, you can get an overview of your revenue, how many items people usually buy, how many items you sold during a specified period, and more. Once you understand which factors lead to larger orders (for instance, free shipping above a certain spend), you can deploy those tactics to encourage repeat purchases and larger orders.

Metric	Description
Orders placed	Total number of all orders placed over a specified time period, including subscriptions.
Orders per customer	How many orders each customer places in your store on average.
Items per order	An average number of items per order.
Total items sold	Number of all products that you sold in your store.
Revenue	Total amount of money generated from sales in your store.
Product sales and stock overview	List of sold items with the number of items sold and their current stock levels.
Orders by shipping method	Shows what delivery methods customers choose, including in-store pickup.
Orders by payment method	Shows what payment methods customers choose.

Revenue Data

On the Reports > Revenue page, you can track your store revenue, expenses, average order value, average revenue per customer and per visitor. Knowing this, you can readjust your financial flows: cut your shipping spending or offer zero-cost in-store pickup, rethink marketing strategy, change product prices, and so on.

Metric	Description
Store revenue	Total amount of money your store gets from sales. That does not include refunded or canceled orders.
Average order value	An average total of a single order.
Average revenue per customer	How much money a customer brings you on average.
Average revenue per visitor	How much money a visitor brings you on average.
Total expenses	How much money you spend to generate money from sales.
Taxes	Total amount of taxes charged on all orders in your store.
Shipping expenses	Total of all shipping rates that you specified for your shipping methods, or that are automatically calculated for real-time rates.
Handling fee	If you specify handling fees for your shipping methods, you’ll see the total amount of fees for all orders.
Cost of products sold	Sum of product cost prices that you specified in store settings.

Marketing Data

Customers visit your store through various channels, such as advertising links on social media, emails, gift cards, and so on. On the Reports > Marketing page, you can see the most popular sources that bring people to your store. The tracking of sales sources is performed with the help of the UTM tags. Understanding sources of sales helps you to reallocate the advertising budget to the most effective channels.

Metric	Description
Sources of sales	Marketing channels that generate sales in your store. That includes Facebook, Instagram, TikTok ads, abandoned cart emails, gift cards, and so on.
Customers without consent	Number of people who didn’t agree to receive your marketing emails.
Customers with consent	Number of people who gave their permission to receive your marketing emails.

Real-Time Sales Tracking

Track sales the moment an order is places with the mobile app. We will send push notifications to your iPhone, iPad, or Android device when an order is placed or a payment has been accepted.

To install the mobile app:

Go to the store control panel, click All Sales Channels, and then click Mobile.
Follow the setup instructions. You may also download Store eCommerce on the App Store or Store Sell Online Google Play.

Besides tracking sales, you can manage orders, add new products and modify existing inventory using the mobile app. The app is built for those who are constantly on the move.

Sales Reports in Spreadsheets

If you prefer to use spreadsheet editors such as Microsoft Excel , Google Sheets , or OpenOffice Calc for sales reports, you can export order data in a CSV format to arrange the data as your prefer.

Note

If you use Google Sheets as your spreadsheet editor, you can automatically save your Store orders to Google Sheets.

To export your orders from your Store:

Go to the store control panel, click My Sales, and then click Orders.
Use the Filter Tool to sort out the orders you want to analyze.
Select the filtered orders, click Mass Update, and select Export Selected.
Select the values delimiter and columns to include in the exported CSV file. Before choosing the delimiter, check what delimiters your spreadsheet editor supports for CSV files to ensure your file opens correctly.
Click Download CSV file.
Open the file in your spreadsheet editor.