PayPal Insights helps increase sales by applying the power of PayPal shopping data with targeted promotions. With PayPal Insights you can offer your customers PayPal Credit and encourage them to buy more.
PayPal Insights is only available for merchants from the US.
To enable PayPal Insights:
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Go to the Store Menu, and click Payment.
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Scroll to PayPal Checkout, and click Actions, and select Account Settings.
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Under PayPal Insights, click Activate.