Value-Added Taxes (VAT) in StoreFront (Third Party Store)

If you are a VAT-registered business, you are most likely required to pay value-added tax (VAT). StoreFront allows you to set up your store according to the VAT rules:

  • Enter prices with VAT taxes included.
  • Create tax invoices.
  • Display your VAT ID number on invoices.

Enter Prices with VAT Taxes Included


All new stores will have tax type depending on the tax system in their country. All EU countries, Canada, Australia, Russia and some other countries will have gross taxes by default. Other countries (including the US) will have a net tax system by default.

All existing stores have a net price that can be changed manually.

In the StoreFront, there are two possible options you can choose from to enter your prices: with taxes included (gross prices) and without taxes included (net prices). If your store is inside the EU, gross prices are a preferable setting as they already include VAT.

For example, if you enter €275 as a price for your product in the Store Menu and use gross prices, the price your customers see on the product page in your store is also €275 (as taxes are included). If you enter €275 as a price for your product and use net prices, the price in your store can be €327,25 when the tax is added on top of the net price.

To choose gross prices:

  1. In the side panel of the editor, click Sell Online, and then click Manage Store.
  2. Click Settings, and then click Taxes & Invoices.
  3. Under the Settings section of the page, click Change Pricing Settings.
  4. Choose Enter Prices with Taxes (Gross Prices).
  5. Click Save.

Now taxable customers will see all product prices and fees, such as shipping, in your store with taxes included.


After you change net prices into gross prices (or vice versa), the prices in your store are not converted automatically. You will need to change them yourself. You can either change the prices for all the products in your store manually or update the prices in bulk using our CSV import.

Create Tax Invoices

You can generate tax invoices for your orders. These tax invoices are legally compliant and meet the standard invoicing requirements for the EU. There are two types of tax invoices available in the Store Menu: regular invoices for your sales and cancellation invoices for your refunds.

To preview an invoice that can be generated in your store:

  1. In the side panel of the editor, click Sell Online, and then click Manage Store.
  2. Click Settings, and then click Taxes & Invoices.
  3. Under the Settings section of the page, click the Tax Invoices card. If you have not yet enabled tax invoices, click Set Up Tax Invoices.
  4. Click the Contents of Tax Invoice card.

You can always create a tax invoice for an order in your Store Menu, on the page of the order in My SalesOrders.

All the invoices that have been created for a particular order are available in the Tax invoices section on the page of this order. If needed, you can also download all the invoices for a certain time period in bulk.

If you have some specific requirements for invoicing or if you are making invoices via a third-party system outside of the store, you can turn off tax invoices in SettingsTaxes.

Display Buyer's VAT ID in Admin Email Notifications

If the Ask for buyers' VAT ID at checkout option is enabled, and order details have the customer's VAT ID number, the VAT ID will display in the admin email notifications automatically.

In some cases, if you customized your email template, the buyer's VAT ID number may not display in admin notifications. To add the buyer's VAT ID to the admin notification template manually:

  1. Go to the Store Menu, click Settings, and then click Notifications.
  2. Scroll to Admin Notifications, and next to New Order Placed, click Edit.
  3. Scroll to Billing Info, and add the following code:
    <#if order.customerTaxId?has_content>
    <td align="left" valign="top" style="font-family: Arial,sans-serif;font-size: 14px;line-height: 18px;color: #333333;padding-top: 5px;">
    <b>VAT ID: ${order.customerTaxId}</b>